It is known to everybody that by deploying SEO tactics and techniques can go far in a business’ marketing campaign online. But as time passes by, some SEO tactics are not effective and are not helping to improve a website’s rankings. This is why it is important to stay on top of the latest trends in the Search Engine Optimization world because it is simply a waste of time and effort if SEO strategies undertaken are no longer relevant. Here some SEO tactics that are not worth it and can be stopped to be used immediately.

  1. Single Keywords as Targets. Single keyword targeting has not been effective for some time and even though many businesses still chase the “most effective” single keywords. It is on the traditional mindset was to go after highly competitive and broad single keywords as a way to gain largely irrelevant traffic. In today’s search landscape, the focus is on driving highly targeted traffic keywords with the use of long-tail keywords, which consists basically of two or more words. This is actually great news as long-tail phrases are less popular, making websites easier to rank for them. Stop optimizing for single keywords. Go long tail.
  2. Use Press Releases to Improve Organic Rankings. A Few years back, business owners or site owners would write and distribute press releases like there was no tomorrow. This is thought that press releases were a great way to improve a website’s rankings. While a press release with included back links to a website could and still boost up rankings, this ranking boost is very short-lived. Your site may appear on top of the search engine result pages (SERPs, in short) for a short time while a release has gone live, but it is just a matter of hours or sometimes even a few minutes before it drops back again. Google has also stated that press release links do not have any positive impact on rankings.Site Submissions to Search Engines for Indexing. Even Google and other search engines have site submission tools that are readily available; it is no longer thought that it is a necessity to submit a new site for indexing purposes. With the search engines’ advancements, they would be able to find new content (via their search robots / spiders) as long as there are inbound links contained in new websites. Of course, when you develop a new site, it’s important to check to see that it has been indexed within the first week or so. If it’s not showing up, then you need to get a Google Webmaster account set up so you can check if you have any warnings telling you about problems your site is experiencing. Instead of wasting your time submitting your site to the search engines, put your efforts toward creating an XML sitemap that will assist the search engines in crawling your site more efficiently.
  3. Site Submissions to Search Engines for Indexing.  Even Google and other search engines have site submission tools that are readily available; it is no longer thought that it is a necessity to submit a new site for indexing purposes. With the search engines’ advancements, they would be able to find new content (via their search robots / spiders) as long as there are inbound links contained in new websites. Of course, when you develop a new site, it’s important to check to see that it has been indexed within the first week or so. If it’s not showing up, then you need to get a Google Webmaster account set up so you can check if you have any warnings telling you about problems your site is experiencing. Instead of wasting your time submitting your site to the search engines, put your efforts toward creating an XML sitemap that will assist the search engines in crawling your site more efficiently