Just last week, Google announced that a new mobile friendly ranking factor will be added to the mobile search algorithm update and is set to be launched on April 21, 2015. From different sources, it is said that website owners need to get their websites mobile friendly as soon as possible to avoid any negative impact from the April 21st launch. Although the algorithm runs in real time, meaning, it can be done any day and as soon as Google picks up on the change that was done, the site will start to benefit from the algorithm change.
It is also confirmed that this algorithm update is run on a page-by-page basis. Meaning, if a site has only a few or incomplete mobile friendly pages, only the mobile-friendly would benefit. Leaving the un-updated pages almost useless on the search rankings.
With this, it is highly important to know that going mobile-friendly on all website’s pages is important as mobile user growth explodes. Certain exceptions can be made such as specialized pages on a website but the conversion must still be implemented even if it is on a page-by-page basis process.
In addition, Google also said that it will be taking advantage of its efforts with deep-inking algorithm technology to surface information from mobile apps to rank higher on the search rankings.
This “app indexing” technology was first introduced in fall of 2013 during Google’s press event on their KitKat Operating system. During the conference, Google explained how Android developers would be able to attract and re-engage app users by allowing Google search to point directly to their apps.
In conclusion, having a site transition to become mobile friendly is crucial in the years to come. Not only do Google implement it but us as well.