Platforms for do-it-yourself websites have made it possible for small businesses to build high quality websites. But building your own company (or personal) website without any formal web design training may mean that you may tend to overlook some key elements that a professional designer would catch. Through statistics, here are most errors in doing DIY websites.
- Not Putting Mobile First
The use of mobile devices has continued to increase among consumers. Many businesses have already realized the great importance of a website that works perfectly on smartphones and tablets and not just on desktops and laptops. Having a slightly streamlined version of your website is not enough to meet your website visitors’ expectations. A website must be adaptive to the environment which it is being viewed regardless if it is responsive, adaptive or a hybrid approach. It is important for small businesses to invest in making their own websites accessible to anyone at any time.
- Failing to balance business and user needs
It is important to learn and understand your website’s users early in the process. There are ready materials that can be used in getting these details. This can be made possible through surveys, emails and even personal interactions. By knowing your user’s needs, performance and user-experience are considered and will be a useful tool in your decision making with regards to your website’s overall function and aesthetics.
- Slow loading widgets
One of the biggest loading time pet peeve is the social media widget. If social widgets will enhance your brand, you may want to narrow it down to only the essential ones. Otherwise, do not include it. This is because widgets are designed by a third party and there are risks associated with them. One of the risk is, slow loading time.
- Homepage Clutter
When users land to your website’s home page, they do not waste time in scrolling through images or photos, long blocks of text and sidebars. They want to go to the information they need the soonest. If you are designing your home page, it is best to get to the point and with less action on the user.