Google’s ongoing quest for a better mobile experience continues.
Over the past few weeks, Google had announced that URLs will be featuring a “better presentation” structure in mobile search results. Google’s algorithms will now display URLs to “better reflect the names of websites.” This new URL structure on the search results will feature a “breadcrumbs-like” format, which will be showing link trails of a website’s hierarchy in a crisp, easy-to-read line. This format will also display the website’s name instead of its own domain name.
“Better presentation.” “Better reflect.” These terms make the update sound like little more than a cosmetic update, a makeover for the ugly URLs currently showing up in Google’s and other search engines’ mobile search results.
While this latest update may seem like it has little impact on the day-to-day operations of Search Engine Optimization, it is pointed that the search giant Google is being dealt in this blog post. These changes to both URLs and mobile search results feed right into Google’s all-in approach to a better user experience.
The bottom line, Google mobile search will start showing a clean, sleek mobile search reslts for all users. This update will not come into effect all at once and will be rolled out gradually across locations and servers. Currently, it is intended for the US audience only.
Lately, when it comes to mobile search results Google has been pretty transparent in expressing what to expect. This update is no different — the second part of Google’s update has to do with how schema will have a part to play in the future.
It is all in the Schema
With regards to the latest algorithm update, Google allows users to add a website’s name and structure for a page’s URLs into the schema data markup. This allows the desired format to be indexed by Google and letting everyone see the same online results for mobile devices across different platforms.
Adding a schema markup data to a page allows a webmaster help search engine robots understand a specific page’s relevant information, leading to better and more useful results.
Today, both schema and the new breadcrumb URL search structure will have little-to-no impact on your website’s rankings. However, these do contribute to making your site easier to find and read, which has been Google’s primary goal for a while now.