Google says “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Once your website or blog is all setup (quality content, layout, on page SEO factors) have been implemented, you are most likely to start looking in creating a link building strategy. A link, also known as a hyperlink, uses anchor tags to make the text they surround clickable. Once clicked, a user will be taken to another page or another document on the internet.

Before going to the drawing board to create an inbound link campaign, there is some background information you would need to know so the campaign will be efficient.

Link building is when you work on different pages on the Internet where there is a link leading to a target page of a website. These links can be sourced from different websites of from blogs. Examples would be from other topic related websites, directories, forums, ads (Pay-per-Click), newsletters, articles, press releases and anywhere where you can think of in the Internet including from your own site.

Link building is more than just leaving your link anywhere on the World Wide Web. Make sure that where you are linking to and from is important (topic related, at the very least). Sites that are of the same topic or subject is much more valuable than a link coming from a website that is different or totally off topic. For example, if you are selling shoes, a link from another shoe site would benefit you better than a link coming from a website that is selling jewellery. Think of it this way, users go to the jewellery site are more likely to be interested in finding or purchasing a piece of jewellery more than the need of looking for shoes.

Why Create a Link Building Strategy?

If a site owner does not have a strategy in building inbound links then time and effort is wasted since it will be a given that links will be spread all over the Internet with no certain purpose.

The goal of creating an inbound link building strategy is to help build quality targeted incoming traffic. Placing inbound links creates a better online visibility for your site and also adds credibility for it. Each of these high quality targeted links counts as a “popularity vote” for your site.

There are 4 basic types of links for your link building strategy:

  1. Internal – Linking to different pages on your own site.
  2. Organic – A link between web sites with or without an agreement to exchange links.
  3. Incoming or inbound – A link from somewhere on the net that points to your site. These show up in your website stats as referrals if someone clicked the link and arrived at your site.
  4. Outbound – You have a link on your site that links to another site.

All of these types of links are checked by search engines’ robots and count as part of their scoring system on their search algorithm when determining how your webpage page fits the search term and on the long run, your website’s ranks on the search engine results pages (SERPs).

Is it too technical for you? Call Custom A Design today. Our team of web developers will gladly help you out. We have the knowledge and experience to make any business website work efficiently. Feel free to visit our website www. or Facebook page at for our contact details.