With today’s search engines, content recommendation services and social-media platforms all claiming their own pay-per-click options to help instantly boost visitors to your site, search engine optimization (SEO) is more likely to be forgotten. The truth is it should not. SEO can provide a huge benefit to business owners even if the results are not immediate.

For those who are still hesitant and come up with more than a thousand reasons not to try it, this article will prove that they are not true.

  1. SEO as a Whole, Does Not Work – It is a fact that 44 per cent of potential and purchase ready customers begin their purchase journey by using a search engine. This should not come to a surprise as search activities is rated as the fourth top Internet activity in the US beaten by social media, email and video.

According to one report, 57% of B2B marketers admit that SEO has the recorded highest impact in their lead generation campaigns. Another report found that leads generated from search engines are more likely to become customers than that of outbound leads.

Another fact, past researches shows that users tend to ignore paid ads and click on organic results instead.

  1. SEO is Expensive – When acquiring a SEO expert, you are actually paying expertise and physical exertion on a multitude of complex tasks:

– Researching your industry, market and sales trends.

– Conducting a competitive research.

– Finding keyword terms that can bring the most relevant traffic.

– Optimizing a site.

– Building links

– Monitoring and results analysis.

Each of these major tasks takes time and effort to do and without these, SEO would not been existent. Think of your payments to a SEO expert as an investment and keep in mind that SEO will keep bringing in results long after a project is finished.

  1. Doing Business the Traditional Way vs. SEO – To quote, “80% of U.S. consumers consult online reviews before making a purchase” (“Everyone’s a Critic,” @BillTancer). #semrushchat” — Kristi Kellogg (@KristiKellogg) January 28, 2015. Eighty-six percent of US citizens used the Internet daily in the year of 2014. Another report found that 93 percent of their online experiences began with a search engine.

Not promoting your business online would mean that you are missing out on possibly one of the biggest ways to grow your business. To make things worse if you would not do this is that, you are giving this opportunity away to your competition.

  1. PPC is faster – True. Pay-per-click does bring instant results. Your website can start receiving visitors almost at the very minute you launch your campaign. It is also a fact that SEO would need to build your site’s authority before you can see any results. But keep in mind:

– PPC requires constant investment. You have to keep paying every time someone clicks on your ad.

– Cost-per-click increases all the time. That’s the nature of the bidding system. If you want to continue to have your ads visible on top spots, you need to keep outbidding your competitors. They in turn will be doing the same and the vicious circle closes.

– More people click on organic ads than paid listings.

So yes, SEO does take time but once established, but it keeps producing results…for free.

  1. SEO is Dynamic. It changes too quickly – This is another fact. The search giant Google would change their algorithm a couple of hundred times a year. But most of these changes will not affect your website’s rankings if SEO is done the right way. However, there are certain ones that can have an impact on your website. It is the SEO expert’s responsibility to make sure that your website will not get penalized with any of the changes. The real challenge in overcoming these changes in SEO is actually is not doing it at all. Rather it is in hiring the best personnel who can deliver work to a standard that overcomes any algorithm changes.

6. SEO Can Be Automated – False. The usual automated SEO practice just creates spam and has nothing to do with managing and synchronizing dozens of processes of every marketing department.