Buzz

Top Social Media Buzzwords

Social media, like every other marketing initiative, is full of buzzwords and sp[...]

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bridging the gap between the virtual and the physical in social media merchendising

Bridging the Gap between the Virtual and the Physical in Social Media Merchandising

With the advent of social networks and messaging apps, more and more of us are c[...]

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google music analyzes  user data to makethe perfect playlist

Google Music Analyzes User Data to Make the Perfect Playlists

Barely into 2 days after Taylor Swift’s Tumblr had letter gone viral online, t[...]

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Google program to block invalid data-cemter traffic tag

Google Program to Block Invalid Data-Center Traffic: TAG

The Trustworthy Accountability Group (TAG), is an industry group created to figh[...]

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would twitters background contains ads

Would Twitter’s Backgrounds Contain Ads?

Last Monday, Twitter has removed all custom background images from user profiles[...]

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ways in building peer to peer relationship

Ways in Building Peer to Peer Relationships

Social media marketing involved everybody, even your customers. You think it mig[...]

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maximising matket expertise with collected data

Maximizing Market Expertise with Collected Data

We have all heard how nobody wants to look at ads anymore but instead, they want[...]

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intant messaging  to takeover email as biggest digital communication platform

Instant Messaging: To Overtake Email as Biggest Digital Communication Platform

Instant messaging (called IM for short) that are sent on platforms such as Faceb[...]

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google for local searches

Google+ for Local Searches

You put a lot of effort into building up you own local business and you would wa[...]

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Local Keyword Research

Reiteration: How to Do Local Keyword Research

Today, it is common knowledge within the digital marketing community that the lo[...]

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FTC Social Media Guidelines

FTC Social Media Guidelines

Recently, the Federal Trade Commission updated the “What People Are Asking” [...]

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awareness as akey in building brands on social media

Awareness as a Key in Building Brands on Social Media

Businesses that have a level of self-awareness will typically resonate with thei[...]

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what is amrketing analytics and why it imatter

What is Marketing Analytics and Why It Matters

Marketing analytics gathers data from across available marketing channels and co[...]

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selling smarter ways brands are using social analytics to sell

Selling Smarter: Ways Brands are Using Social Analytics to Sell

Currently, B2B selling has been muddled by the explosion of online marketing and[...]

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imperatives for success in mobile

Imperatives for Success in Mobile

The mindset for mobile has indeed arrived and in fact, consumers are now looking[...]

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Amazon on Improving Shipping Efficiency

Amazon on Improving Shipping Efficiency

Amazon is reportedly creating a mobile app which will enable ordinary people to [...]

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technology a marketing advantage

Technology: A Marketing Advantage

Technology plays an integral part of your brand story. It is inextricable and a [...]

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brand ned to invest in experimental marketing

Brands Need to Invest in Experimental Marketing

The amount of messaging pushed onto users’ screens has exploded: search, socia[...]

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google buing publishers lose billion of dollars from blocked ads

Google, Bing, Publishers Lose Billions of Dollars from Blocked Ads

Ad blocking remains a controversial topic as of today. Based on a variety of dat[...]

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paying attention to 3 new digital advertising trends

Paying Attention to 3 New Digital Advertising Trends

With digital marketing consistently changing, it is pointed out that those marke[...]

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Opportunities in Double Downing Data

Opportunities in Double Downing Data

Increasingly, data-driven experiences are not just key to email engagement, but [...]

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facebook lite giving advertiser access to new demographics in asia

Facebook Lite: Giving Advertisers Access to New Demographics in Asia

With the global launch of Facebook Lite for Android users will give advertisers [...]

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Exactly How High is B2B Account-Based Marketing Adoption

Exactly How High is B2B Account-Based Marketing Adoption?

Boosting engagement, deal volume and marketing value as well as driving internal[...]

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Bigger Results through Email Marketing Fundamentals

Bigger Results through Email Marketing Fundamentals

Email marketers often get lost in the noise and over the promise of “Big Data[...]

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SEO Benefits of having a .com versus any other TLDs

SEO Benefits of having a .com versus any other TLDs

In choosing your domain name, should you go with a .com, .info, .org or dot-some[...]

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activating your secret weapon your employees

Activate Your Secret Weapon: Your Employees

We have applied customer relationship management (CRM) concepts to almost all ki[...]

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yahoo advertiser now allowed to validate viewabilty and fraud

Yahoo Advertisers Now Allowed to Validate Viewability and Fraud

In providing more transparency to its advertisers, Yahoo is now providing indepe[...]

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Pinterest News  Adding a Buy Button for Revenue Generation

Pinterest News: Adding a Buy Button for Revenue Generation

Pinterest has now rolled out transactional pins. Will its “Buy Button” work [...]

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friendly missing link

The Missing Link in Mobile Marketing – Mobile

To recap, marketers need to think about smartphones and tablets as the average a[...]

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google now on top is making search engine optimization more critical

Google’s ‘Now on Tap’ is Making Search Engine Optimization More Critical

There is a new deep linking capability that would mean more potential for apps. [...]

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google phantom update

Google Phantom Update

NBC had reported that an undisclosed “phantom” algorithm update is being dep[...]

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simple rules

Simple Rules for Data Driven Social Marketers

The only way to help you grow your full marketing potential against your competi[...]

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step in conducting a great market research

Steps in Conducting a Great Market Research

It is arguably the most important part of getting a solid and thoroughly constru[...]

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Common SEO Myths

Common SEO Myths

With today’s search engines, content recommendation services and social-me[...]

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seo tactics you can stop using

SEO Tactics You Can Stop Using

It is known to everybody that by deploying SEO tactics and techniques can go far[...]

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maximizing return of investments with custom audiences

Maximizing Return of Investment with Custom Audiences

Cookies are fast losing their value as ad targeting vehicles, in particular when[...]

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How To Searches on YouTube up by 70 with More than 100 Million Hours Watched So Far In 2015

“How To” Searches on YouTube up by 70% with More than 100 Million Hours Watched So Far In 2015

When searching on how to something in the Internet, an estimated 91 percent of s[...]

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Facebook Launches Instant Articles, A Faster Mobile Loading Time2

Facebook Launches Instant Articles: A Faster Mobile Loading Time

Facebook took the wraps off of a new feature that promises to have a faster load[...]

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How Important is Local Search. . . . .

How Important is Local Search and How Does it Affect Small Businesses?

The popularity and power of the local search means that small businesses are req[...]

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Google Mobile Results – Showing a Better Presentation in URLs_2

Google Mobile Results – Showing a Better Presentation in URLs

Google’s ongoing quest for a better mobile experience continues. Over the [...]

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Content Marketing for Lead Generation Against Demand Generation

Content Marketing for Lead Generation Against Demand Generation

Everybody is familiar with social media and social media is driven by content. T[...]

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Google Chrome Extension Helping in Securing your Passwords

Google Chrome Extension Helping in Securing your Passwords

Google has released a new Chrome extension that warns users when they type their[...]

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microsoft edge

Microsoft Edge – Official Replacement of Microsoft’s Internet Explorer

It is now official; Microsoft has finally scrapped the infamous Internet Explore[...]

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The Importance of Loyalty in Keeping Customers

The Importance of Loyalty in Keeping Customers

Keeping customers makes a very good business case but it is not always that easy[...]

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the_basics_of_online_lead_generation

The Basics of Online Lead Generation

To start, it is but important to focus on how to get your targeted market audien[...]

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Untitled-2A Frequency Formula to Make Your Business on top of Your Customers’ Mind

A Frequency Formula to Make Your Business on top of Your Customers’ Mind

What if there is a ready made, proven frequency formula that can help small busi[...]

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Basics on How to Build an Email List

Basics on How to Build an Email List

One of the most powerful ways to convert your market target audience is through [...]

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Marketing Techniques- What is Remarketing

Marketing Techniques: What is Remarketing?

Remarketing allows you to target ads to users who have already engaged with your[...]

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google_analytics_showing_impression_assisted_conversions_display_and_video_attribution_beta

Google Analytics: Showing Impression Assisted Conversions – Display and Video Attribution Beta

In the recent years, attribution has been a hot topic. From a Forrester report t[...]

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does working at home inrease productivity

Does Working at Home Increase Productivity?

With the prospect of no more lengthy commutes, working in your pyjamas and not d[...]

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