Most consumers appear to be wary of giving out too much information to online marketers, but cable network A&E is betting that a minority will submit to being stalked online for fun.
A&E this week rolled out a campaign for the upcoming mini series Coma that lets viewers opt in to be followed online with creepily specific banner ads between now and the Sept. 3 premiere. Those who visit ComaConspiracy.com will see a prompt to sign up to help "uncover the coma conspiracy" by entering their names and email addresses.
After that, the consumer will be presented with ads for The Jefferson Institute, the sinister corporation that fuels the movie's plot. (Coma, presented by Ridley and Tony…
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