The "Genius" spots struck a tone that had fans questioning if the company lost its advertising Midas touch.
Well, scratch that lapse in marketing judgement -- because NASA has come to the rescue.
The pictures of the agency's Curiosity Rover Mission Control, where apparently everyone uses Macs, could easily become the basis of new ads. The tagline? Something like Apple: For Doing Stuff Like Landing on Mars.
Maybe the copy needs a bit of tweaking, but you get the idea.